Understanding the Green eCommerce with a Case study on Bath & Body Brand

Harshdeep Champaneri
10 min readNov 24, 2020

In the year 2018 Swedish environment activist Greta Thunberg started a movement that not only shook the world leaders but also impacted how people make their purchase. Now coming back to the year 2020 where the world is going through a deadly pandemic, unemployment is breaking records and facemask has become mandatory. In this worst time, only one thing that came out…

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Harshdeep Champaneri

Marketing Researcher & Digital Strategist. Currently working with eCommerce brands helping them with branding, paid ad campaigns, Content marketing & web design