Understanding the Green eCommerce with a Case study on Bath & Body Brand

In the year 2018 Swedish environment activist Greta Thunberg started a movement that not only shook the world leaders but also impacted how people make their purchase. Now coming back to the year 2020 where the world is going through a deadly pandemic, unemployment is breaking records and facemask has become mandatory. In this worst time, only one thing that came out on top is eCommerce business. According to Adobe Report total eCommerce spending in may hit $82.5 billion, 77% more than last year.

“According to our data, it would’ve taken between 4 and 6 years to get to the levels that we saw in May if the growth continued at the same levels it was at for the past few years. We typically don’t expect to see surges at this level, at any time outside of the holiday season. For context, last year’s holiday season drove $142.5 billion dollars from November 1st to December 31st, and that was a 13% year-over-year increase.” Vivek Pandya, Adobe’s Digital Insights Manager to Forbes via email

Now you might have the question, Why I started the article with environment activist & followed it with the growth of eCommerce? Answer to your question is social awareness of Green eCommerce (Brand that provides environmentally friendly products or services). In the last few years, the consumers are most aware of the…